Track record
One exit. One #1 app. One expensive education.
Most agencies show you their clients' results. These are the founder's own — the wins told straight, and the failure told straighter.

2008–2018 · Founding editor → founding partner & creative director
Magic Seaweed
Sold for £13mDeliciously Ella — track record hero image
add: public/images/work/ella-hero.jpg
2015–2019 · App Product Director
Deliciously Ella
#1 in Food & Drink for 3 years · business sold for £45mWAES Footwear — track record hero image
add: public/images/work/waes-hero.jpg
2019–2022 · Co-founder & CEO
WAES Footwear
200% Kickstarter · SAS award · never made moneyNext
What that experience does for clients.
This experience is what you're hiring
Every engagement is led by the person who built these.