Track record
One exit. One #1 app. One expensive education.
Most agencies show you their clients' results. These are the founder's own — the wins told straight, and the failure told straighter. This is the experience underneath every Mynd Palace engagement.
2008–2018 · Founding editor → founding partner & creative director
Magic Seaweed
Sold for £13m
A decade growing a surf forecasting site into the world's largest platform in its category. Audience from zero to 1M+. Sold for £13m.
Deliciously Ella — track record hero image
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2015–2019 · App Product Director
Deliciously Ella
#1 in category · business sold for £45m
Took the app from concept to #1 in its category — at times the UK's top-grossing app — with a subscription roadmap developed in partnership with Apple.
WAES Footwear — track record hero image
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2019–2022 · Co-founder & CEO
WAES Footwear
200% Kickstarter · SAS award · never made money
Product, brand and go-to-market built from the ground up. 200% funded Kickstarter, SAS Plastic-Free Design Innovation award — and the most expensive education available.
What that experience does for clients.
This experience is what you're hiring
Every Mynd Palace engagement is led by the person who built these — book a call and put the pattern recognition to work.