Ed Temperley
One £13m exit. One #1 app. One expensive education.
Mynd Palace is built on everything Ed learned founding, growing, selling — and once spectacularly not selling — real businesses.
Professional portrait of Ed — print-quality, dark background works best
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I started in newsrooms, which is why everything we make actually reads well. Then a decade at Magic Seaweed — founding editor to founding partner — helping grow it into the world's largest surf forecasting platform. Sold for £13m.
At Deliciously Ella I took the app from concept to #1 in Food & Drink for three years — one Christmas, the highest-grossing app in the UK App Store. Then I co-founded WAES, the world's first plastic-free footwear: a 200% Kickstarter, a design award, and never made money. That one taught me the most.
Mynd Palace is all of that turned outward. I write, run projects, design and fly the drone, with a crew of trusted creatives sized to each job — and you only pay for what the work needs.
The timeline
Newsrooms
Sub-editor → Community Editor
Cornwall & Devon Media, then News UK. Where the writing discipline comes from.
Magic Seaweed
Founding Partner / Creative Director
Founding editor to founding partner. Grew the world's largest surf forecasting platform to a 1M+ audience. Sold for £13m.
Deliciously Ella
App Product Director
Concept to #1 in Food & Drink for three years. One Christmas, the highest-grossing app in the UK App Store. The business later sold for £45m.
WAES Footwear
Co-founder & CEO
The world's first plastic-free footwear. 200% Kickstarter, SAS design award — and never made money.
MUUSH
Launch concept & brand identity
Launch concept and brand, built from zero with founders Dan and Matt. Still trading, in their hands.
Mynd Palace
Founder
Everything above, turned outward — plus SHYRE, our in-house apparel brand and live AI testbed.
What we believe
Six rules we work by.
Proof over promises
We show you outcomes — including the one that didn't make money.
Judgement beats tooling
Everyone has the same AI tools. The edge is knowing where to point them.
Awards aren't revenue
We've won the prizes and missed the numbers. We know the difference.
Built for the planet
Environmentalism carried through the work — and the clients we choose.
Sized to the job
No account managers, no minimum spend. You pay for what the work needs.
Grow the people, not just the work
We turn the creatives who build great products into the leaders who run them.
Speaking & Press
The whole story, on stage.
AI for real businesses
What actually works, what's hype, and how SMBs should respond — from an operator, not a vendor.
Building, selling, failing
A £13m exit, a #1 app and an award-winning failure: the full founder spectrum, told honestly.
Purpose and profit
Lessons from plastic-free product development, B-corp adjacent brand building and the sustainable economy.
Photo of Ed speaking on stage or on a panel
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Short bio
Ed Temperley is a brand builder, serial founder and the founder of Mynd Palace, a creative agency. He was a founding partner at Magic Seaweed, the world's largest surf forecasting platform (sold for £13m), App Product Director at Deliciously Ella (#1 on iTunes for three years), co-founder and CEO of WAES, the world's first plastic-free footwear company, and created the launch concept and brand for the functional drinks brand MUUSH.
Start a conversation.
Work with Ed
Projects, keynotes, panels and podcasts — it starts with a free call.